This module hones in on business strategy, management theories and concepts so that you can apply a range of tools to conduct strategic audits of organisations and their environment. How to justify sustainable strategies for organisations and produce an implementation plan are all covered in the Applied Business Strategy module.

Assessment

(Marketing Specialisation)

Critical evaluation of digital technologies’ and digital marketing tools’ impact on business activities form the basis of this module. You will learn how to examine and critically evaluate the importance of digital analytics in business performance and apply various tools to develop responsible, sustainable and ethical digital marketing campaigns. Evaluating the effectiveness of digital marketing campaigns is also covered in this module.

Assessment

(Human Resource Management Specialisation)

This module considers the relationship between Human Resources and organisations’ business goals and objectives. You will discuss and critically evaluate Human Resources’ role in leading change within a business. Workforce planning and development practices are explored in the module, as are critically evaluating the appropriateness of HR policies and strategies within a changing environment and how this meets the interests of a range of stakeholders.

Assessment

(Entrepreneurship Specialisation)

For this module, you will evaluate the feasibility of a business idea by developing a business plan for a start-up venture. You will select and apply appropriate techniques to deliver an effective business pitch.

Assessment

(Marketing specialisation)

This module equips you with a powerful set of tools to take your marketing prowess to the next level. You will explore the latest in marketing and consumer research, as well as delve into consumer behaviour concepts. You’ll be able to skillfully critique and dissect the intricacies of strategic marketing decisions, and emerge with the ability to craft sustainable and effective marketing recommendations.

Assessment

(Human Resource Management specialisation)

By the end of this module, you’ll have a comprehensive understanding of the crucial role HR plays in business success. You will learn:

• How to skillfully navigate the most pressing issues facing modern businesses
• Critical techniques to evaluate management practices and find innovative solutions to improve performance.
• How to weigh up societal and environmental developments and their impact on the workplace and its people.

With a wide range of practical tools and techniques at your disposal, you’ll be equipped to tackle real-world HR challenges with confidence and promote best practices in any situation.

Assessment

(Entrepreneurship specialisation)

This module provides the skills and knowledge to take organisations to new heights. You’ll learn how to evaluate different approaches to achieving growth and discover how to identify sustainable opportunities for development. You’ll also consider how to achieve this growth by assessing the resources you need, and managing the risks associated with growing a business. You will then amalgamate all of this into your own business growth plan.

Assessment

For this module, you will put your degree to the test by diving into a complex business management investigative project of your choice. You’ll have the opportunity to showcase your skills and apply everything you’ve learned to analyse your topic from every angle. From choosing the best research methods to justifying your strategy, you’ll need to apply the right methodology for the job.

With your arsenal of theoretical frameworks, you’ll critically evaluate all the information you have gathered to draw powerful conclusions and propose feasible solutions to business problems.

Assessment

Jumpstart your career and gain practical, real-life experience in the business world. You’ll have the chance to identify and tackle relevant, real-life business issues and expand your knowledge and understanding through the practical application of business theory on your Internship module.

With your academic knowledge and understanding, you’ll be able to transfer your skills to real-life situations, critically evaluate, and apply your newfound knowledge to produce a project report. As you reflect on your work-based business practice, you’ll see how academic knowledge and understanding underpin everything you do.

Assessment

Take the reins of your own learning journey, in this module, you’ll have the freedom to explore a topic of your choice. You’ll learn how to negotiate, plan, and conduct a comprehensive study and assignment in your area of interest. With your newfound skills, you’ll become a critical thinker, able to identify and evaluate complex issues from multiple perspectives and synthesise compelling arguments to support your conclusions, solutions, or recommendations. This module proves your ability to evaluate and apply knowledge so that you’re able to communicate your findings with confidence and impact.

Assessment