Digital Marketing Executive

You can find the full Job Description and Person Specification here.

Do you thrive in a dynamic environment and have a flair for creating engaging online content? If so, Bloomsbury Institute London invites you to apply for our Digital Marketing Executive position!

About us:

Bloomsbury Institute London is a vibrant and diverse higher education provider delivering undergraduate degrees in Accounting, Business, and Law. We pride ourselves on fostering an inclusive environment where every student can excel, feel supported, and achieve their aspirations.

Role overview:

As a Digital Marketing Executive, you will play a key role in promoting Bloomsbury Institute’s brand and engaging with prospective students through innovative digital campaigns. You will manage content across multiple platforms, coordinate the Digital Ambassador (Unibuddy) programme, and analyse digital performance to inform strategy. Your work will directly contribute to our mission of widening access to higher education and empowering students from all backgrounds.

Key responsibilities:

• Develop and execute digital marketing strategies across social media, email, website, SEO/SEM, and other digital channels to support student recruitment and brand awareness.

• Manage the Digital Ambassador (Unibuddy) programme, including recruitment, training, and ongoing support of student ambassadors.

• Create, curate, and distribute engaging content across digital platforms, including social media, website, podcasts, and video content.

• Monitor, analyse, and report on digital marketing performance, using insights to optimise campaigns and improve engagement.

• Support website content management and digital campaigns, ensuring alignment with overall marketing objectives.

• Collaborate with internal teams and external partners to ensure consistency of messaging and branding.

• Keep up to date with digital trends, user behaviour, and competitor activity to identify opportunities for innovation.

• Maintain compliance with GDPR, accessibility, and data protection requirements in all digital marketing practices.

What we’re looking for:

• Passion for digital marketing and higher education.

• Experience in digital marketing, social media management, content creation, or related fields.

• Strong communication, interpersonal, and organisational skills.

• Ability to work independently and collaboratively as part of a team.

• Creative, proactive, and results-driven mindset.

Why join us?

• Be part of a forward-thinking institution that values diversity, inclusion, and widening access to education.

• Opportunities for professional development and career progression.

• Supportive and collaborative working environment.

• Competitive salary and benefits package.

How to apply

Please read the full Job Description and Person Specification before applying.

Before you apply, please read through Section 3 of our Staff Recruitment and Development Policy.

Applications should include a CV, letter of application and submission of our Equal Opportunities Form. The Equal Opportunities Form should not be included as an email attachment with your submitted application documents.

Please note:

• Your letter of application and/or CV should set out how you satisfy the essential criteria (and, if applicable, any desirable criteria) as set out in the Person Specification; and
• Your letter of application should set out your competence to undertake the tasks associated with the post as set out in the Job Description.

Your CV and letter of application should be emailed to hr-marketing@bil.ac.uk. Please include the title of the post you have applied for in the subject heading of the email and the reference hr-ps2113.

Bloomsbury Institute will not be offering sponsorship under the Skilled Worker route for this role.

Bloomsbury Institute is an equal opportunities employer. We actively welcome applications from persons with a disability, and we have a Guaranteed Interview Scheme. Full details are available in Section 3.3.1 of our Staff Recruitment and Development Policy.