Originally from Brunei, Dawn holds a BSc (Hons) in Psychology with a Placement Year from the University of Kent, where she helped shape the School’s digital presence as both a Digital Media Ambassador and Student Ambassador. She went on to complete an MSc in Strategic Marketing at Imperial College London, graduating on the 2022–2023 Dean’s List. During her time at Imperial, she led a consulting project on go-to-market strategy and brand repositioning for pladis Global, and also won the Entrepreneurial Strategy Group Pitch for a Thailand-based B2C farm-to-consumer marketplace app.
Before joining Bloomsbury Institute, Dawn worked as a Community Senior Marketing Executive at Code First Girls. There, she led a national brand ambassador programme with a 22:1 ROI, created SEO-optimised blogs that reached over 500 monthly readers, and oversaw CRM campaigns to enhance user retention and conversion.
Interests
Dawn is passionate about sustainability and actively champions diversity, equity, and inclusion (DE&I) —particularly in expanding access to education, careers, and leadership for individuals from underrepresented backgrounds. She believes in building inclusive, accessible systems that empower people to succeed.
Outside of work, Dawn enjoys weightlifting, Pilates, and following Formula 1. She is also dedicated to continuous learning and regularly upskills in tech, with a focus on data analytics, marketing automation, and user experience design.
Qualifications
- MSc Strategic Marketing, Imperial College London, 2023
- BSc (Hons) Psychology with a Placement Year, University of Kent, 2022
Research and Publications
Turrell, A. S., Halpern, A. R., Bannister, K., Chai-Wi-Ting, D., & Javadi, A.-H. (2024). Building the Anticipation: How Variation in Tension Mediates Emotions in Music. Music Perception: An Interdisciplinary Journal, 42(3), 256–268. https://doi.org/10.1525/mp.2024.aa004
Dawn Chai
Social Media Marketing Executive
