Experience

Ismail Abdi is a digital marketing and communications professional specialising in social media, digital content development, and multi-channel marketing. He has a strong background working across the financial services, education, and non-profit sectors, with experience translating complex topics into clear, accessible narratives.

After completing a degree in Marketing at the University of Kent, Ismail began his career as a Communications Executive at The Investment Association, supporting media engagement and digital strategy for investment-related communications. He later joined the Global Infrastructure Investor Association (GIIA), where he delivered communications activity across social media, digital campaigns, and stakeholder channels. His work includes producing podcasts, editing short-form video content, and creating visual assets to support campaigns. He also supports brand consistency and applies data-led insights to improve performance.

Alongside his professional roles, Ismail has delivered student-facing marketing campaigns across TikTok, Instagram, and LinkedIn, further developing his skills in video-led content, graphic design, and platform-specific storytelling.

Interests

Ismail has a professional interest in corporate affairs and the intersection of domestic and geopolitical developments with policy, investment, and organisational strategy. He is particularly interested in how digital and social platforms can be used to communicate these issues clearly, supported by insight-driven content performance and data-led decision-making.

Outside of work, Ismail follows developments in geopolitics, public policy, and global affairs, alongside trends in digital media, culture, and technology. He also explores emerging content formats and visual storytelling, and values accessible, inclusive communication that helps organisations engage audiences with complex global issues.