Communications Manager

Full-time Salary: £31,500 – £42,000 (Grade 2)

Location: London (Bloomsbury)

Deadline: 29 March 2019

You can find the full Job Description and Person Specification here.

Main purpose of the role

We are looking for an interesting, compassionate and creative Communications Manager to help us find students who will flourish at Bloomsbury Institute.

Working in the Brand department, you will also work with other teams including Student Recruitment and Partnerships and Student Engagement, Wellbeing and Success to implement a strategy to build our profile and attract a broad range of students to study with us.

This is a new and exciting role at a fast-growing and progressive Institute. In October last year, we re-branded to Bloomsbury Institute to reflect our commitment to unlocking potential in everyone and to prepare for awarding our own degrees in the future.

Reporting to the Head of Brand, you’ll have the opportunity to shape the future of Bloomsbury Institute and increase awareness of our brand both internationally and at home.

Main Tasks

The main tasks of the job are:

Work with the Head of Brand, Head of Student Recruitment and Partnerships and Head of Admissions to promote Bloomsbury Institute to prospective students to drive direct applications, specifically:

  • To work with our existing data set and devise new ways of better understanding the needs, motivations and behaviours of prospective students and use these insights to inform all communication activities.
  • Manage and conduct competitor analysis to inform all strategies and plans.
  • Create a communications plan to include ongoing promotional activities and campaigns for specific events/times of the year e.g. clearing.
  • Support the establishment, development and coordination of an alumni network.
  • Manage Bloomsbury Institute’s presence on UCAS, keeping this regularly updated.
  • Commission and/or generate proactive, content-led campaigns to promote Bloomsbury Institute to prospective students and partners.

Drive and develop Bloomsbury Institute’s online communications:

  • Lead on the development and implementation of a digital marketing strategy to grow reach and engagement through Bloomsbury Institute’s channels.
  • Contribute to and implement our social media strategy and develop a social media calendar for all relevant channels to maximise engagement amongst existing and prospective audience segments.
  • Manage content strategy, commissioning and generating thought-provoking content to promote Bloomsbury Institute and its students.
  • Use Google Analytics to pin point the most used and effective pages on websites in order to target our intended audience(s).
  • Actively monitor and engage with online communities in line with Bloomsbury Institute’s aims, ethos and values.
  • Create monthly website, digital advertising and social media reports, providing insights to inform and direct digital marketing.
  • Make recommendations for developing and evolving our social media, SEO and paid digital activities.

In addition to the above duties, to undertake any other duties as directed by the Head of Brand.

The above is not an exhaustive list of tasks as the role may change to meet the institution’s overall objectives.  These tasks are subject to amendment over time as priorities and requirements evolve and as such the job description may be amended at any time by the line manager following discussion with the post holder.


To apply, please email a covering letter and CV to

Your covering letter should outline your experience, suitability for the role and why you are interested in working with us.

Within your covering letter you should disclose any criminal convictions and cautions, unless such convictions and cautions are exempted from disclosure in accordance with the Rehabilitation of Offenders Act 1974 (these are often referred to as “spent” convictions and cautions).

We are committed to being an equal opportunities employer.

Our Staff Recruitment and Development Policy provides full details of how we recruit and develop staff.

As an equal opportunities employer, and within the spirit of our Equality, Diversity and Inclusion Policy and the Equality Act 2010, we do not ask applicants any questions about health or disability during the application and selection process.  However, this is subject to the following two exceptions:

  • If you are shortlisted, you are asked to advise our Disability and Wellbeing Advisor if, because of health or disability, you require any reasonable adjustments to be made to enable you to participate fully in the selection process. Any information received, and any reasonable adjustments made, will not be disclosed to the selection panel.
  • If you are offered a post, you are advised to inform our Disability and Wellbeing Advisor if, because of health or disability, you require any reasonable adjustments to be made to enable you to undertake the job.

If you are offered a post and your CV does not contain your full career history for the three-year period prior to submitting your application, the offer will be made conditional upon you providing satisfactory details (and evidence, if necessary) of such gaps.  This is only undertaken after you have been offered the post to ensure any gap which is due to health or disability does not have to be disclosed at an earlier stage.

We may require you to provide a standard or enhanced Disclosure and Barring Service (DBS) certificate (e.g. if you have an unexplained and unevidenced gap in your career history).  If such a certificate is required, we will refund the certificate fee.

Two references are required, but these are only requested after an applicant is offered a position.  The offer will be made subject to the references being satisfactory.

Guaranteed Interview Scheme for disabled applicants

We actively welcome applications from disabled persons.

If you have a disability and you meet the essential criteria for the job (as set out within the Person Specification), you will be provided with the opportunity to demonstrate your abilities at an interview under our Guaranteed Interview Scheme.

In order to request a guaranteed interview, you are required to contact our Disability and Wellbeing Advisor, providing sufficient information to indicate that you satisfy the definition of ‘disability’ as set out in the Equality Act 2010.

When the shortlisting has been completed, the shortlisting panel will provide the Disability and Wellbeing Advisor with a list of all applicants: (i) who satisfy the essential criteria; and (ii) who have been shortlisted.

The Disability and Wellbeing Advisor will inform the shortlisting panel if an applicant who has not been shortlisted qualifies for a guaranteed interview (because the applicant has a disability and satisfies the essential criteria).  No details of the applicant’s disability will be disclosed to the shortlisting panel.  The Disability and Wellbeing Advisor will inform all applicants who have made a request for a guaranteed interview of the outcome of the request as follows:

(i) selected for interview without considering the applicant’s request for a guaranteed interview;

(ii) selected for interview on the basis of the applicant’s request for a guaranteed interview because the applicant satisfied all essential criteria set out in the person specification; or

(iii) not selected for interview on the basis of the applicant’s request for a guaranteed interview because the applicant did not satisfy all essential criteria set out in the person specification.

You can contact our Disability and Wellbeing Advisor should you need the documentation in a different format, to ask for support, to discuss any issues around reasonable adjustments, or to request a guaranteed interview.


Telephone: 020 7078 8840