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Elvie-Jo Shergold

After spending the first fifteen years of her professional life in the Fashion industry as a Director of a significant London Model Agency, Elvie changed direction. Retraining as a marketing and communications professional in the challenging world of education, she finally found the career purpose that had previously alluded her.

Having extensive experience with the Further and Higher Education sector, Elvie is an award-winning Marketing and Communications strategist and expert in the customer journey, with a broad understanding of the education and skills development marketplace and stakeholder landscape. She has developed and led various award-winning Marketing, Communications and Student Recruitment Teams, delivering successful strategic and tactical marketing, brand development, and communications.


Driven by the possibilities of individuals and believing passionately in removing barriers and opening opportunities for ALL regardless of background or experience, her arrival at Bloomsbury Institute in March 2023 resulted in a complete alignment of values and purpose.


  • Higher Apprenticeship Leadership and Management: Institute of Leadership and Management (ILM) 2017/19
  • Professional Marketing Diploma: Chartered Institute Marketing (CIM) 2011/12
Elvie-Jo Shergold

Head of Marketing, Communications and UK Student Recruitment (MCSR)

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John Fairhurst

Principal and Chief Executive Officer (Executive Director)

Shabnam Karim

Chief Operating Officer & Chief Financial Officer (Executive Director)

Dr Joan O’Mahony

Deputy Principal

Cal Courtney

Deputy CEO & Director of Community Engagement and Learning

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