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Dr Julian Sims

I am currently Senior Lecturer in Accounting and Finance at Bloomsbury Institute. I have extensive experience in teaching and learning in accounting and finance, as well as information systems and software engineering having entered academia after a career as a Manager and Consultant in private industry in the USA and UK.

Previously, I was Programme Director for the Cultural Business and Management Cluster in the Business School for the Creative Industries, University for the Creative Arts. I have also been the Course Leader for Central Saint Martin’s/ Birkbeck, University of London MBA. Prior to becoming Course Leader, I was the Senior Lecturer, PG and UG Exams Officer at Birkbeck which entailed making student progression and degree award decisions; deputising for PG and UG programme directors to run exam boards and authoring school assessment regulations. Co-currently, I also Chaired the Mitigating Circumstances Committee, and sat as a Member of the Academic Board, College Board, programme validation committees, and academic appeals panels.


My research and publications have been in accounting and financial management, information systems (IS) social media and strategy. Publications include 18 journal articles and 34 peer-reviewed conference papers, two book chapters and a book with more articles in the pipeline. I have been the editor and reviewer for several international journals and conferences.

Qualifications, Affiliations and Memberships

  • BSc (Hon) Business Administration, University of Bath
  • Postgraduate Certificate in Adult Education, University of the West of England
  • PhD IS Implementation and Emergent Strategy, University of Bath
  • Chartered Accountant, Member of CPA Australia (CPA Aus)
  • Chartered IT Practitioner (CITP)
  • Member of the British Computer Society (MBCS)
  • Fellow of the UK Higher Education Academy (FHEA)

Research and Publications

  • Serman, Z.; Sims, J. (2022) “Source Credibility Theory: SME Hospitality Sector Blog Posting During the Covid-19 Pandemic”. Information Systems Frontiers. (ABS 3*)
  • Shirazi F; Hajli N; Sims J; Lemke F. (2022) “The Role of Social Factors in Purchase Journey in the Social Commerce Era”. Technological Forecasting & Social Change, 183, 121861 (ABS 3*)
  • Adaba, G.; Wilson, D.; and Sims, J.; (2021). “The impact of national culture on strategic IT alignment: A multiple-case study of subsidiaries of multinational corporations”. Information Systems Management, 1-17. (ABS 2*)
  • Ameen, N., Shah, M. H., Sims, J., Choudrie, J., & Willis, R. (2020). Are there peas in a pod when considering mobile phone and mobile applications use: A quantitative study. Journal of Retailing and Consumer Services, 55, 102067. (ABS 2*)
  • Hajli, Julian Sims, Arash H. Zadeh, Marie-Odile Richard (2017). “A social commerce investigation of the role of trust in a social networking site on purchase intentions”. Journal of Business Research, 71 (Feb), 133-141. (ABS 3*)
Dr Julian Sims

Senior Lecturer, Accounting and Finance

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